“Make It Wonderful” : Franke’s Fresh and Inspiring Brand Campaign

Franke-Make It WonderfulFranke Kitchen Systems is creating a new world: a fresh, exciting, unique and humorous world to be reflected in every aspect of the company’s new brand appearance. This is all happening under the new claim, “Make It Wonderful.”

What stands out most alongside this three-word claim are the new Franke advertisements and catalog covers that feature hand-drawn illustrations (see right). The new brand campaign is being launched worldwide in January 2015, including at the Kitchen and Bath Industry Show in Las Vegas.

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