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Franke Returns to KBIS with Two New Kitchen Faucet Suites and a Renewed Commitment to Complete Kitchen Systems

franke-logo_c_290pxWhatever the wisdom of that famous Woody Allen saying, “80 percent of success is showing up,” Franke Kitchen Systems intends to do far more than merely cruise the aisles at this year’s Kitchen & Bath Industry Show. Returning to KBIS as an exhibitor for the first time since 2008, the company is staging a coming-out party of sorts, with a whimsical, new marketing campaign (“Make It Wonderful”), a wide assortment of debut products, and renewed commitment to capitalizing on its core strength as a provider of complete kitchen systems.

Emphasis on faucets: The big news centers around the two new suites of kitchen faucets that will premier in Las Vegas under the direction of Luxury Segment Product Manager Lars Christensen, as Franke strives to raise its profile as a maker of kitchen faucets as well as sinks. A 30-year kitchen and bath industry veteran, Christensen spent 17 years in product development with Hansgrohe USA before joining Franke in early 2014.

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